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Korean Society of Leisure, Recreation & Park
[ Article ]
Korean Journal of Leisure, Recreation & Park - Vol. 50, No. 1, pp.57-71
ISSN: 1598-0413 (Print)
Print publication date 31 Mar 2026
Received 30 Jan 2026 Revised 17 Mar 2026 Accepted 20 Mar 2026
DOI: https://doi.org/10.26446/kjlrp.2026.3.50.1.57

필라테스 참여자들의 재등록의도에 대한 서비스스케이프, 고객만족, 가격민감도와의 관계 분석

신성은1 ; 한지훈2 ; 정진욱 ; 장샤오첸 ; 옌팅허3
1동국대학교
2동국대학교
3동국대학교
Analysis of the Relationships among Servicescape, Customer Satisfaction, Price Sensitivity, and Re-enrollment Intention of Pilates Participants
Shin, Sung-Eun1 ; Han, Jee-Hoon2 ; Chung, Jin-Wook ; JIANG, Xiaoqian ; YAN, Tinghao3
1Dongguk University
2Dongguk University
3Dongguk University

Correspondence to: Han, Jee-Hoon E-mail: Jeehoon010@dongguk.edu

Abstract

This study aims to examine the effects of servicescape, customer satisfaction, and price sensitivity on Pilates participants’ intention to re-enroll at a Pilates center. The participants of this study were Pilates users aged 20 to over 60 years. Data were collected over approximately two months starting in December 2026 through both online and offline surveys, yielding a total of 250 valid responses. The collected data were analyzed using SPSS 23 and AMOS. The results are as follows. First, among the servicescape factors, atmosphere had a significant effect on customer satisfaction, whereas design and equipment did not have a significant effect on customer satisfaction. Second, customer satisfaction had a significant positive effect on re-enrollment intention. Third, price sensitivity had a significant effect on re-enrollment intention. These findings suggest that, in order to promote the continuous use of Pilates centers, strategic approaches are needed that focus on creating a pleasant atmosphere, delivering satisfaction-based service experiences, and strengthening customers’ perceptions of value for money.

Keywords:

Pilates, Servicescape, Customer satisfaction, Price sensitivity, Re-Enrollment intention

키워드:

필라테스, 서비스스케이프, 고객 만족, 가격민감도, 재등록의도

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