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Korean Society of Leisure, Recreation & Park
[ Article ]
Korean Journal of Leisure, Recreation & Park - Vol. 50, No. 1, pp.41-55
ISSN: 1598-0413 (Print)
Print publication date 31 Mar 2026
Received 27 Jan 2026 Revised 16 Mar 2026 Accepted 23 Mar 2026
DOI: https://doi.org/10.26446/kjlrp.2026.3.50.1.41

진지한 캠핑 참여자의 행동 의도 구조 분석: 목표지향적 행동모델 적용

이유진1 ; 황선환2
1서울시립대학교 도시노인건강운동연구소 연구교수
2서울시립대학교 스포츠과학과 교수
Structural Analysis of Behavioral Intentions among Serious Camping Participants: Applying the Model of Goal-Directed Behavior
Lee, Yujin1 ; Hwang, Sunhwan2
1University of Seoul
2University of Seoul

Correspondence to: Hwang, Sunhwan University of Seoul, Seoulsiripdae-ro 163, Dongdaemun-gu, Seoul, Korea E-mail: shhwang@uos.ac.kr

Abstract

The purpose of this study is to empirically analyze the formation process of sustained behavioral intention among Serious Camping Participants, who actively engage in camping as a form of Serious Leisure, based on the Model of Goal-Directed Behavior. An online survey was conducted targeting active participants in serious camping activities, resulting in 404 valid samples. Hypotheses were tested using Structural Equation Modeling. The analysis indicated that the proposed structural model demonstrated excellent fit and exhibited strong explanatory power in accounting for the variance in behavioral intention. The main findings are as follows: First, core variables of the original TPB, namely Attitude and Subjective Norm, were found to have no significant effect on the Desire for camping and were thus rejected. Second, both the expected enjoyment from the activity (Positive Anticipated Emotion) and the avoidance motivation to prevent the sense of loss if the activity is absent (Negative Anticipated Emotion) were confirmed as key drivers, showing a significant positive influence on Desire. Third, while Perceived Behavioral Control had a significant influence on Desire, it was found to be fully mediated through Desire, showing no direct effect on behavioral intention. Finally, Desire exerted the strongest influence on behavioral intention. This study provides an academic and practical foundation for establishing emotion-centered marketing strategies and promoting sustained leisure participation by identifying that the sustained behavioral intention of serious camping participants stems from intrinsic aspirations formed by ambivalent anticipatory emotions of positive reward and negative loss avoidance.

Keywords:

Serious Leisure, Camping, Behavioral Intention, Structural Equation Modeling, Model of Goal-Directed Behavior

키워드:

진지한 여가, 캠핑, 행동의도, 구조모형방정식, 목표지향적 행동 모델

Acknowledgments

이 논문은 2025년도 정부(교육부)의 재원으로 한국연구재단의 지원을 받아 수행된 연구임(NRF-2025S1A5C2A02022644).

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