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Korean Society of Leisure, Recreation & Park
[ Article ]
Korean Journal of Leisure, Recreation & Park - Vol. 49, No. 2, pp.39-49
ISSN: 1598-0413 (Print)
Print publication date 30 Jun 2025
Received 30 Apr 2025 Revised 28 May 2025 Accepted 12 Jun 2025
DOI: https://doi.org/10.26446/kjlrp.2025.6.49.2.39

스크린스포츠 참여자의 확장된 자기실재감이 참여의도에 미치는 영향

이원일1
1용인대학교
The Influence of Extended Self-Presence on Participation Intention among Screen Sports Participants
Lee, Weon-Il1
1Yongin University

Correspondence to: Lee, Weon-Il E-mail: skylove2014@hanmail.net

Abstract

This study aimed to analyze the structural relationships between extended self-presence and the key variables of the Value-Based Adoption Model (VAM) in the context of screen sports participation. Specifically, it examined how extended self-presence influences perceived usefulness, enjoyment, and complexity, and how these factors affect participation intention through perceived value. Data were collected from 320 adults with experience in screen sports participation, and hypotheses were tested using structural equation modeling (SEM). The results revealed that extended self-presence had a significant positive effect on perceived usefulness and enjoyment, but not on perceived complexity. Both perceived usefulness and enjoyment significantly influenced perceived value, while perceived complexity did not. Finally, perceived value had a strong and statistically significant positive effect on participation intention. These findings suggest that immersive psychological factors such as self-presence play a critical role in technology acceptance within digital sports environments. The study provides theoretical insight for extending VAM and offers practical implications for designing user-centered digital sports strategies.

Keywords:

extended self-presence, screen sports, participation intention, perceived value, value-based adoption model (VAM)

키워드:

확장된 자기 존재감, 스크린 스포츠, 참여 의도, 인식된 가치, 가치 기반 채택 모델(VAM)

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