UTAUT2 모형을 적용한 베이비붐 세대의 모바일 게임 참여의도 분석

이민석¹ ; 이동희²

1연세대학교 박사후연구원
2경민대학교 교수

An Analysis of Participate Intention in Mobile Game of Babyboom Generations Applying UTAUT2 Model

Lee, Min-Seok¹ ; Lee, Dong-Hee²

1Yonsei University
2Kyungmin University

Correspondence to: Lee, Dong-Hee E-mail: ringtel@kyungmin.ac.kr

Abstract

This study was conducted to analyze the intention of baby boomers to participate in mobile game by applying the UTAUT2 model. To prevent the spread of COVID-19, a total of 209 data were collected online and offline. The collected data were analyzed using the SPSS 24 and AMOS 22.0 programs. Frequency analysis among methods of descriptive statistics, factor analysis, reliability analysis, validity test, correlation analysis and structural equation model analysis by using UTAUT2 were performed. The results derived through the research are as follows. First, Among the constituent factors of the UTAUT2 model, the factors that influence the intention to participate in mobile game of the baby boomers were identified as performance expectancy, social influence, facilitating conditions, hedonic motivation, and price value. Second, among the constituent factors of the UTAUT2 model, it was confirmed that the effort expectancy did not affect the intention of the baby boomers to participate in mobile game. This study is significant in finding out what motives for babyboom generations to participate in mobile game.

Keywords:

babyboom generations, mobile game, participate intention, UTAUT2

키워드:

베이비붐 세대, 모바일 게임, 참여의도

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