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Korean Society of Leisure, Recreation & Park
[ Article ]
Korean Journal of Leisure, Recreation & Park - Vol. 50, No. 2, pp.95-109
ISSN: 1598-0413 (Print)
Print publication date 30 Jun 2026
Received 30 Apr 2026 Revised 02 Jun 2026 Accepted 15 Jun 2026
DOI: https://doi.org/10.26446/kjlrp.2026.6.50.2.95

달리기 참여자의 지각된 이득에 따른 스마트워치 기반 운동 수용의도 분석

사혜지1 ; 김형훈2 ; 장성호3
1동국대학교 학술연구교수
2호남대학교 부교수
3용인대학교 부교수
Runners’ Intention to Adopt Smartwatches: Focusing on the Role of Perceived Benefits
Sa, Hye Ji1 ; Kim, Hyung-hoon2 ; Jang, Sung-ho3
1Dongguk University
2Honam University
3Yongin University

Correspondence to: Kim, Hyung-hoon E-mail: kh1181@naver.com

Abstract

This study investigates the technology acceptance process of smartwatch-based physical activity among runners by extending the Technology Acceptance Model (TAM) with perceived benefit. A survey was conducted with 249 adults experienced in using smartwatches for running, and the proposed model was validated using structural equation modeling (SEM). The results indicate that perceived benefit significantly augments both perceived usefulness (PU) and perceived ease of use (PEOU). Furthermore, PEOU was found to influence PU and behavioral intention, with PU emerging as the strongest predictor of the intention to adopt the technology. These findings suggest that smartwatch acceptance among runners is driven not only by functional attributes but also by the outcome-related benefits derived from the technology. This study contributes to the literature by incorporating a result-oriented perspective into the TAM framework and provides practical implications for the development of wearable fitness technologies.

Keywords:

Technology Acceptance Model, Perceived Benefit, Smartwatch, Running, Wearable Devices

키워드:

달리기, 지각된 이득, 스마트워치, 기술수용모델

Acknowledgments

이 논문은 2025년 대한민국 교육부와 한국연구재단의 인문사회분야 중견연구자지원사업의 지원을 받아 수행된 연구임(NRF-2025S1A5A2A01005566)

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