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Korean Society of Leisure, Recreation & Park
[ Article ]
Korean Journal of Leisure, Recreation & Park - Vol. 50, No. 1, pp.19-39
ISSN: 1598-0413 (Print)
Print publication date 31 Mar 2026
Received 26 Jan 2026 Revised 21 Mar 2026 Accepted 24 Mar 2026
DOI: https://doi.org/10.26446/kjlrp.2026.3.50.1.19

부캐활동 참여자의 진지한 여가, 사회적지지, 여가만족이 행복감과 소비행동에 미치는 구조적 영향

박지윤1 ; 이철원2
1연세대학교 강사
2연세대학교 교수
Structural Relationship among Serious Leisure, Social Support, Leisure Satisfaction of Persona on Happiness and Consumption Behavior
Park, Ji-Yoon1 ; Lee, Chul-Won2
1Yonsei University
2Yonsei University

Correspondence to: Lee, Chul-Won E-mail: wakeford@yonsei.ac.kr

Abstract

This study examined the structural relationship among serious leisure, social support, leisure satisfaction, happiness, and consumption behavior among adults who participate in leisure activities through an alternative identity (bukae, or "secondary character"). A total of 371 valid responses were analyzed using SPSS and AMOS, employing frequency analysis, confirmatory factor analysis, correlation analysis, structural equation modeling, and mediation analysis. The results showed that serious leisure promoted happiness through social support and leisure satisfaction, with leisure satisfaction emerging as a key predictor of both happiness and consumption behavior. In contrast, social support did not directly influence consumption behavior, suggesting that consumption in alternative-identity-based leisure is more closely related to individual satisfaction, personal preferences, and self-expression than to social relationship. Additionally, social support partially mediated the relationship between serious leisure and leisure satisfaction. These findings empirically demonstrate how leisure participation grounded in multiple identities influences individuals’ subjective well-being and consumption behavior in contemporary society where diverse identities are increasingly common. However, as the sample was limited to individuals engaging in leisure through alternative identities, the generalizability of the findings is constrained. Future research should compare participants with and without alternative personas, investigate the relationship among leisure types and consumption motives, and explore the long-term psychological effects of leisure participation through longitudinal studies.

Keywords:

serious leisure, social support, leisure satisfaction, happiness, consumption behavior, alternative identity(bukae)

키워드:

진지한 여가, 사회적 지지, 여가만족, 행복감, 소비행동, 부캐

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