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Korean Society of Leisure, Recreation & Park
[ Article ]
Korean Journal of Leisure, Recreation & Park - Vol. 49, No. 3, pp.25-37
ISSN: 1598-0413 (Print)
Print publication date 30 Sep 2025
Received 31 Jul 2025 Revised 13 Aug 2025 Accepted 10 Sep 2025
DOI: https://doi.org/10.26446/kjlrp.2025.9.49.3.25

대학생의 FoMO와 과시적여가소비의 관계에서 여가정체성의 조절효과

사혜지1 ; 윤영선2
1동국대학교
2대진대학교
The Moderating Effect of Leisure Identity on the Relationship Between FoMO and Conspicuous Leisure Consumption Among University Students
Sa, Hye Ji1 ; Yoon, Young-sun2
1Dongguk University
2Daejin University

Correspondence to: Yoon, Young-sun E-mail: yoonys@daejin.ac.kr

Abstract

This study aimed to examine the relationship between FoMO(Fear of Missing Out) and conspicuous leisure consumption among university students, and to verify the moderating effect of leisure identity. A survey was conducted with 584 university students in Seoul and Gyeonggi Province, and statistical analyses were performed to draw the following conclusions.

First, leisure identity did not have a significant moderating effect on the relationship between FoMO and other-oriented consumption.

Second, leisure identity significantly moderated the relationship between FoMO and status-symbol consumption, with a particularly notable effect in the high leisure identity group, where status-symbol consumption was reduced.

Third, although the moderating effect of leisure identity on the relationship between FoMO and trend-seeking consumption was statistically significant, no significant differences were found between individual identity-level groups.

Fourth, leisure identity significantly moderated the relationship between FoMO and preference for luxury brands. Specifically, individuals with low or average levels of leisure identity showed a reduced preference for luxury goods.

These findings suggest that leisure identity can act as a psychological buffer that mitigates the influence of FoMO on conspicuous leisure consumption.

Keywords:

FoMO, Leisure Identity, Conspicuous Leisure Consumption, University students

키워드:

FoMO(Fear of Missing Out), 여가정체성, 과시적여가소비, 대학생

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